WINNERS

Urban Tottoo - 'This Is Beautiful.'

  • Photographer
    Jung Ui Lee, Korea, Republic of
  • Prize
    Bronze Winner in Architecture/Large-Format

I can perceive positive desires. They want to get attention for promoting their livelihood. Therefore they use vivid colors and bolder fonts. It makes buildings beautiful. In my opinion, it is rather dynamic and gorgeous, not the type of conclusion commonly associated with the tragic developing history of Korea. I thought that nobody reserved a right to say it is chaotic. There is life behind the signboards. S. Koreans who work hard and seek a better life for themselves and their family are implicit in the Signboards. The surfaces of the buildings keep changing with the desire of S.Korean.